DAKINE is an American outdoor apparel company specializing in sportswear and sports equipment for alternative sports. It was founded in 1979 in Haiku, Maui, Hawaii The name of the company comes from the Hawaiian Pidgin word "da kine" (derived from "the kind"). They sell backpacks, apparel and accessories. The company also sponsers team riders from the action sports, skiing, biking, snowboarding, and skateboarding.